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Marketing & Advertising resources

ADVC 1011: Marketing Communications II (Ure)
by Talia Resendes - last updated on Sep 16th, 2009
This guide is designed for students in Professor's Ure's advertising class.
B2B and General Marketing Resources (Carey)
by Johnson&Wales University Downtown Librarians - last updated on Sep 17th, 2009
Use this guide to find marketing research resources.
Doing Market Research
by Rick Keogh - last updated on Oct 26th, 2009
This guide outlines the steps and provides resources needed in doing market research.
MLA Manual
by Erika Frank - last updated on Oct 30th, 2009
This guide indicates the appropriate form for layout, parenthetical documentation/attribution and works cited page as specified by the Modern Language Association (MLA).
MRKT 1001 (Direct Marketing) Wilkinson
by Rick Keogh - last updated on Oct 20th, 2009
MRKT 1001: Principles of Marketing (Morin)
by Johnson&Wales University Downtown Librarians - last updated on Nov 04th, 2009
Use this guide to find research and information for all your Principles of Marketing assignments.
MRKT 1002: Consumer Behavior (Morin)
by Johnson&Wales University Downtown Librarians - last updated on Nov 04th, 2009
Use this libguide for research and information for Professor Morin's Consumer Behavior class.
MRKT 1002: Consumer Behavior (Wilkinson)
by Johnson&Wales University Downtown Librarians - last updated on Nov 04th, 2009
Use this libguide for research and information for Professor Wilkinson's Consumer Behavior class.
MRKT 2020: Business Marketing (Regine)
by Johnson&Wales University Downtown Librarians - last updated on Oct 10th, 2009
This guide is designed to help students in Professor Regine's B2B marketing class.
MRKT 3005: Brand Marketing (Providence Campus)
by Johnson&Wales University Downtown Librarians - last updated on Oct 13th, 2009
Use this guide for resources on company, industry and brand marketing research.
MRKT 3040: E-Commerce (Wilkinson)
by Rick Keogh - last updated on Oct 15th, 2009
This course focuses on the development and management of electronic marketing strategies through interactive media and on-line channel resources
MRKT 3085: Customer Relationship Management (Morin)
by Johnson&Wales University Downtown Librarians - last updated on Oct 19th, 2009
Use this libguide to find research and information for assignments on customer relationship management.
MRKT 5500: Strategic Services Marketing (Rossi)
by Johnson&Wales Harborside Library - last updated on Oct 13th, 2009
Role of consumer behavior in marketing services and marketing strategies.


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