MRKT 3040: E-Commerce (Wilkinson)  Tags: wilkinson mrkt_3040 market marketing market_research  

This course focuses on the development and management of electronic marketing strategies through interactive media and online channel networks.

By the end of this course, students should be able to:

• Describe the basic elements of e-Commerce in terms of technology requirements, customer interactions, and online marketing strategies.
• Recognize the changing roles and values of intermediaries in online transactions and in their support of marketing efforts.
• Explore how electronic marketing applications facilitate inter-organizational, intra-organizational, and customer to-business transactions.
• Recognize how emerging technologies like the Internet, WWW, EDI, WIFI, and interactive databases can bee used to enhance organizationall performance in relation to goals and desired outcomes.
• Identify and analyze Web Sites based on interactive capabilities, functionality, and marketting strategiesl
• Analyze online consumer and business markets on the basis of need and buyer behavior.
• Utilize online case studies to analyze business situations and provide alternative marketing responses.

Office Location:
TACO Building, 3rd Floor, T322

Office Phone:
401-598-2482

Email: ewilkinson@jwu.edu

Public Folder:
Providence Campus > College of Business > Wilkinson, Erin > MRKT3040

OFFICE HOURS:
Wed 10:00am-12:00pm or by Appointment